Schwarz Media expands its portfolio of digital advertising solutions

• Second Schwarz Media Summit a complete success
• New Messenger platform integrated
• Full-funnel advertising with proof of advertising effectiveness

Neckarsulm, 17. September 2024 – The companies of Schwarz Group are consolidating their market position in the retail media sector and expanding their portfolio of digital advertising solutions. At the Schwarz Media Summit, which took place for the second time, it was announced that the messenger and support platform Whappodo had been acquired. The all-in-one messenger marketing and support platform enables companies to communicate via various messenger services. This allows companies to send personalized newsletters, brochures and offers directly to their subscribers. The data is managed on the sovereign STACKIT cloud platform.

Messengers are an important addition to the marketing mix. They are a trusted and frequently used environment for users, which is reflected in the open rates, which at 90 percent are many times higher than for email newsletters, for example. Customers can benefit from more relevant and targeted offers that help them find products and services that really interest them. The integration of Whappodo improves the user experience on Schwarz Media's digital platforms, resulting in a more pleasant, authentic and efficient interaction. "The integration of Whappodo completes the media mix with a crucial and highly frequented communication channel, the Messenger platform," says Robert Jozic, Managing Director of Schwarz Media, explaining the acquisition.

At the Schwarz Media Summit, the entire spectrum of digital marketing was highlighted by well-known advertisers, the shooting stars of connected TV, sports content, digital out of home (DOOH) and the new ID solutions.

With the addition of social messengers, all digital media (full-funnel) can now be addressed via Schwarz Media.