mmmake wins pitch for Bad Reichenhall's 2025 annual campaign

Neckarsulm, 26. March 2025 – mmmake, the creative agency, consulting unit and technology specialists of Schwarz Digits, has won the multi-stage creative pitch for the upcoming annual campaign of the Bad Reichenhaller salt brand ahead of schedule. The aim of the upcoming collaboration for the annual campaign will be to position Bad Reichenhaller as a driver of innovation in the food industry and to set new standards for the salt brand's communication. The campaign is intended to appeal to the established main customer base as well as increase brand awareness and relevance among the younger target group. 

"Previous campaigns have proven that our brand is always strong when it surprises. mmmake did exactly that and even exceeded our expectations," explains Moritz Milewski, Head of Digital Marketing and Team Leader Product Management at Bad Reichenhaller. 

"I am one hundred percent in agreement with our creative leads Holger Paasch and Frieder Gold: to surprise and reinvent yourself as a traditional brand, you don’t need a modern tech disguise or a superficial polish, but creative technological added value that really brings something to the people out there, is fun and invites interaction. This is exactly what we want to achieve with our activating campaign idea, which is strategically and consistently developed from the brand," confirms Rainer Schürg, Managing Director of mmmake. 

While the campaign focus in 2023 and 2024 was very much on product communication such as the new "AlpenJodSalz mit Selen", this focus will now shift to image-relevant value-added communication with a reference to technology. Preparations for implementation are in full swing. 

mmmake has been working with Bad Reichenhaller since 2020 and has been managing the social media channels and associated campaigns ever since. The pitch win for the annual campaign now expands this collaboration even further.