Schwarz Media offers option to book programmatic advertising on welcome screens at Kaufland

• Digital out-of-home medium with extensive reach in the retail media environment
• Welcome screens at Kaufland deliver maximum flexibility for controlling campaigns

Neckarsulm, April 29. 2024 – Advertising on the welcome screens in more than 580 Kaufland stores across Germany is becoming even more attractive. Schwarz Media, a company of Schwarz Group, is now offering advertisers the opportunity to book programmatic advertising on more than 900 welcome screens. Located in the entrance areas of stores, the screens attract a particularly high level of attention and allow targeted and flexible campaign control. Advertisers reach up to 53 million contacts* per week at an extremely attractive touchpoint.

One location for all target groups

Kaufland stores are distributed evenly across the whole of Germany. Thanks to an extensive product selection, featuring more than 30,000 items, Kaufland offers a range of advertising opportunities. “Advertisements placed on our screens can reach practically all advertising-relevant target groups. The programmatic connection allows us to offer maximum flexibility for campaign control, providing our advertising customers with the greatest level of leeway for optimization, as well as extensive reach,” says Christoph Schneider, Vice President of Marketing Germany at Kaufland.

Schwarz Media is working with One Tech Group on programmatic campaigns, ensuring that inventory is available on all usual DSPs through the use of SSP1. Daniel Siegmund, Managing Director of One Tech Group, confirms this: “We are delighted to be entering this partnership with Schwarz Media. SSP1, the market-leading supply-side platform for in-store retail media, enables the best possible marketing of extremely attractive media inventory for advertising customers and ensures the highest level of reach for target groups.”

*Source: Public & Private Screens Study iDOOH