Location
Saarbrücker Straße 38a
10405 Berlin
10405 Berlin
Online Tracking Expert (m/f/d)
Employment Area
Customer ExperienceLevel
Experienced professionalsReference ID
44290
As a digital system provider for Lidl's online business, we at Lidl e-commerce create efficient, scalable digital products and services and develop them further for the future. As a brand of the IT and digital division Schwarz Digits, our divisions are divided into Commerce Platforms, Marketing Tech & Enablement, Payment, New Digital Business Models and SCRM Loyalty Platforms.
Your Tasks
- As a tracking expert (m/f/d) you will work in the tracking team that is responsible for the integration of all Lidl Apps and Websites
- You will help to integrate tracking technologies and help stakeholders with the planning and usage of tracking data
- Based on business requirements, you can derive technical integration guidelines and plan the implementation together with the developers in your team
- You can validate if new requirements are reasonable from a business perspective, you can help estimate the technical integration
- As a communicator between other Product Owners or Stakeholders from other departments, you can explain what tracking integrations are needed to measure and improve the success of features and sales campaigns
- To recognize improvements and convert them into actionable items is familiar to you
- You will need to quality check and analyze tracking data from a broader business perspective
- You will work in a fully remote setup but you will meet your colleagues in person in the company
Your Profil
- A university degree in a related field, e.g. in informatics, marketing, data management, economics or similar
- +4 years of working experience, preferred in a comparable position
- Very good knowledge in tracking technologies, e.g. in Google Analytics, Google Tag Manager, dataLayer concepts, JavaScript or in similar tools and languages
- You know how tracking data is stored in cloud environments (GCP, Azure), how it can be analyzed via SQL / BigQuery and how this data can be used for onsite optimization, personalization and performance marketing
- Good understanding of Marketing Platforms, User Journey and Attribution logic is a plus
- Able to work independently and be a good team player
- Knowledge in an agile product organization, e.g. in Scrum, Kanban or similar is a plus
- Good communication skills in English. German is a plus but not needed for the position
Our benefits
Your contact
Larissa Blümich
Recruiterin
- E-Mail:recruiting@mail.schwarz